A2P 10DLC Regulations (US-Customers Only)
What is A2P 10DLC?
A2P 10DLC stands for Application to Person 10-Digit Long Code. It is a new regulation that is being implemented in the United States to help protect consumers from spam and unwanted text messages.
The regulation requires businesses that send SMS messages to register with each of the major carriers in the United States. This registration process includes verifying the business and providing information about its messaging practices.
Once a business is registered with the carriers, it can start sending SMS messages to its customers. However, the messages must meet certain requirements, such as being clearly marked as marketing messages and providing an opt-out option.
Why is A2P 10DLC happening?
A2P 10DLC is happening because of the growing problem of spam and unwanted text messages. In recent years, there has been a significant increase in the number of spam text messages being sent to consumers. These messages can be annoying, disruptive, and even fraudulent.
The A2P 10DLC regulation is designed to help address this problem by making it more difficult for businesses to send spam text messages. The registration process and the requirements for the messages will help to ensure that only legitimate businesses are sending text messages to consumers.
Who is affected by A2P 10DLC?
Any business that sends SMS messages to consumers in the United States is affected by A2P 10DLC. This includes businesses of all sizes, from small businesses to large corporations.
The regulation also applies to businesses that use third-party vendors to send SMS messages. If a business uses a third-party vendor, the business is still responsible for complying with A2P 10DLC.
What are the benefits of A2P 10DLC?
There are several benefits to A2P 10DLC, including:
It helps to protect consumers from spam and unwanted text messages.
It makes it easier for consumers to control who can send them text messages.
It helps to improve the reputation of businesses that send SMS messages.
It can help to reduce the cost of sending SMS messages.
How can businesses that use Goodreviews comply with A2P 10DLC?
Businesses that use Goodreviews to send SMS messages to their customers can comply with A2P 10DLC by working with Goodreviews to become verified. Goodreviews is an ISV (Independent Software Vendor) that is registered with the major carriers and meets the requirements of A2P 10DLC.
Once a business is verified with Goodreviews, Goodreviews will handle the registration process with the carriers and will ensure that the business is compliant with the regulation. Businesses can then start sending SMS messages to their customers through Goodreviews.
Here are some additional things to keep in mind:
Goodreviews will only send SMS messages to customers who have opted in to receive them.
Goodreviews is committed to helping businesses comply with A2P 10DLC and protecting their customers from spam and unwanted text messages.
This is a new industry-wide change, and we are all working through the complexities. If you have additional questions, you can reach out to us at success@goodreviews.io.
